Cedar Spring Realty

Final Deliverables: Logos including variations | Brand Guidelines

The scope of work for Cedar Spring Realty included logo design and visual identity creation. Cedar Spring Realty recognizes that when you buy a house, you aren’t just buying the building – you’re creating a home. With this in mind, they wanted their branding to reflect their family values while communicating integrity, growth, and authenticity.

The final logo features an icon of a house made up of trees and water. The trees communicate growth while the flowing water is symbolic of their smooth processes. The type within the logo is simple, clean, and contains soft edges. This gives it a modern and authentic feel. The swash on the “R” in “Spring” was extended, flowing through the “I” and the “N” to represent a flowing spring. The dark blue color symbolizes trust and integrity. The green symbolizes growth. These colors are accented with browns and tans to bring warmth to the brand. Once the logo and visual identity was set, brand guidelines were created to maintain brand consistency moving forward.

In collaboration with The Brand Dept.