Visual branding should tell your customers who you are, creating clarity, not confusion.

When we work together on a branding project, we start by building out some basic research and strategy. I will ask you questions about who you are, what your company stands for, who you are trying to reach, and who your competitors are. This will be the backbone of the project. Strong brands aren’t created with just a cool design. Strong brands are marked by consistent and clear visuals that have meaning and strategy behind them.

Once the strategy is set, we move onto a moodboard. This is a compilation of visuals that set the stylistic direction of the project. Then we move through a couple logo and brand identity options. By the end, you don’t just receive a single logo. You receive a full logo package with variations for all your branding needs. You also receive a set of brand guidelines outlining your company’s background and brand strategy, your brand colors and type, and logo variations with their uses. This ensures you are fully equipped to maintain consistent branding as you grow your business.

Print materials we design include, but are not limited to, business cards, stationery, brochures, mailers, and flyers.

When designing print materials, I prioritize maintaining the integrity of your existing branding to strengthen and reinforce who you are while reaching your ideal customers.

Have an event coming up? Let’s work together to create graphics and advertising materials that are clear, consistent, and create excitement around your event.